Friendshift
first mission that I’m all in on
When two of my favorite couples married without inviting me to their weddings, I began questioning how I was showing up in my friendships. This led to the development of Friendshift: assistive technology for being the friend you mean to be (using hardware, software, and behavioral ritualization). We apply executive function support principles — embodied cues, cognitive offloading, reduced-friction outreach flows — to relationship maintenance, helping users close the gap between care and timely outreach, even when overextended.