Friendshift
first mission that I’m all in on
When a couple dear to me married without inviting me to their wedding, I realized that closeness with many of my favorite people quietly faded because I neglected them while overinvesting in more accessible connections. Friendshift turns my private social prosthetic — combining software, hardware, and behavioral ritualization — into a scalable consumer product. It applies executive function support principles to relationship maintenance, helping even overextended adults stay in touch with more people more easily. With minimal screen time, our goal is more real-world interactions with the people you treasure.
