Current company · 2025—
Friendshift
Assistive technology for being the friend you mean to be.
Modern communication gives us near-infinite access to one another while asking each person to remember, prioritize, initiate, and emotionally context-switch across dozens of relationships. Friendshift starts from a different premise: friendship is essential infrastructure, and maintaining it should not depend entirely on memory and willpower.
The first product is a minimal-screen-time, tap-to-call ritual. A physical near-field communication tile cues outreach; the system recommends one person based on the cadence the user wants for that particular relationship. An emerging insight layer maps how relationships function and feel across six dimensions: resonance, reciprocity, vulnerability, values, allure, and access.
- 100+ interviews and surveys
- 93% say easier maintenance would help
- Founding alpha in development

